About Me.
I'm an entrepreneur and fashion strategy leader with a deep passion for building intentional, impactful brands. I founded Fashom, a fashion tech startup that grew from a living room idea into a multimillion-dollar direct-to-consumer business focused on body positivity. With a background in Computer Engineering and a Master’s in Electrical Engineering, I spent eight years in wireless communications before pivoting toward what truly mattered to me: redefining beauty standards and solving real-world problems in fashion.
Beyond business, I’m the founder of Foodom, a program that feeds underprivileged children in Swaziland, and I proudly support animal welfare by donating a portion of every Fashom box to rescue efforts in NYC. My personal passions span yoga, spirituality, innovation, and self-awareness. I recently shared my journey and beliefs on the TEDx stage, speaking about “Self-Awareness to Harness the Power of Ideas.”
How I built from zero to 50,000 customers
I launched Fashom from a simple idea in my living room — but it truly began when my friend and I stood outside New York Fashion Week, boldly representing a plus-size and a transgender model. That moment sparked a movement and overnight, Fashom gained traction after a few pivots. We relaunched and grew from zero to 40 employees with over $2M in revenue in the first year.
By blending AI-powered personalization, lean growth strategies, and purposeful execution, we built a proprietary recommendation engine, launched viral influencer campaigns, and served over 50,000 customers.
Now, I help purpose-driven founders do the same — with clarity, speed, and fewer costly mistakes. My consulting practice is designed to support early to mid-stage consumer brands with the strategy, growth planning, and operational systems they need to scale sustainably and intentionally.
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Our Focus
Strategic Business & Planning
Operational Enhancement
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Full business plan development (3, 6, 12-month roadmaps)
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Go-to-market (GTM) strategy for launches or pivots
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Fundraising preparation: pitch decks, financials, storytelling
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Market and competitive landscape analysis
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Founder coaching for strategic clarity and decision-making
Data & Performance Optimization
Performance Marketing
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Data-driven decision frameworks across business functions
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Marketing attribution and customer behavior analytics
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LTV, CAC, retention and cohort analysis
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Funnel and conversion metrics tracking
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Custom KPI dashboards and reporting tools
Financial Strategy & Pricing
Financial Empowerment
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Unit economics and margin analysis
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Dynamic pricing strategies based on demand and cost
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Financial modeling and profitability planning
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Expense audits and ROI-based decision frameworks
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Cash flow planning and cost structure optimization
Tech & Digital Enablement
Innovative Solutions
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Shopify optimization and digital storefront management
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AI integration for personalization, automation, or analytics
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KPI dashboard setup for real-time performance tracking
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Conversion rate optimization (CRO) and tech audits
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Digital tool stack for sales, marketing, and fulfillment
Marketing & Growth
Growth Strategy
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Organic growth hacking and community-led marketing
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Paid ads (Meta, Google, TikTok, Pinterest) strategy & execution
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Influencer marketing and UGC campaign management
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Email marketing, SEO, and retention workflows
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Campaign calendar development and intern training
Operations & Infrastructure
Guidance & Support
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Inventory management systems (Shopify setup, barcoding, tagging)
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Inventory planning, forecasting, and liquidation strategies
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Supply chain optimization and vendor management
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Tech stack selection and implementation
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Scalable internal systems and documentation
Brand & Creative Strategy
Brand Management
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Brand positioning and storytelling
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Brand book creation and messaging frameworks
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Founder's voice development and PR positioning
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Visual direction support for content and campaigns
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Training interns or junior teams on brand tone and content
2 X Founder
Fashion B2C and B2B
Certified Business Coach
ICF certification, MIT certified in Neuroscience for Business
ARR
Multimillion starting first year
10+
Startup Engagements
100%
Client Satisfaction
15+
Years of Experience
Bio
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